Bella Poarch is an American social media personality and singer. On August 17, 2020, she created the most liked video on TikTok, in which she lip syncs to the song "M to the B" by British rapper Millie B. She is the most followed TikTok contributor from the Philippines. In May 2021, she released her debut single "Build a Bitch". SAVANT secured Bella’s brand partnership with Hugo in 2023 including a new 30 pieces collection with the brand.